MANAGING PLAN ASSIGNMENT Term Paper Example | Topics and Well Written Essays - 3500 words

MANAGING PLAN ASSIGNMENT - Term Paper Example Then in 2009, Nokia and Blackberry launched new online application stores. Presently, the mobile application spaces are available across all the platforms through a global basis. As per industry research done by Getjar the whole number of application downloads grew at 92%, CAGR to an approximate 50 billion downloads per year by 2012. This is mainly due to the growing number of users being engaged and becoming active application users. In this study marketing strategy of an mobile apps has been developed considering different environmental factors, extent market competitiveness and company’s internal and external factors. Product analysis The mobile Application market is a rapidly growing market. These applications are simple programs that can be downloaded easily. Now the usage of mobile applications on smart phone devices is enhanced. Different mobile applications are also used by the renowned restaurant chains for their integrated services and promotional purpose. It helps t hem to stay ahead in the competitive market. The new APP product is â€Å"Easy Food†. It is going to launch in the U.S. market. Mobile marketing includes the process of using mobile medium to communicate marketing information with the customers. That means it will provide easier access to get information about the location, menus, and promotional deals of the restaurant. Customers can order their food with this application directly or by using the Facebook pages or other online sites of â€Å"Easy food†. It is a user-friendly application. It offers the details of past orders, location and timing of restaurant, and also individual information about the restaurant. Best dish of the restaurant with feedback from other customers are also mentioned here. The competitors of this product are Chow Now, Tabbed Out, Dinner Connection, Uncorked, Go Pago and Belly. However, the product is now in an introductory stage, but its user-friendly application and innovative ideas will hel p it to capture the market in near future. External environmental Analysis External environmental analysis of the product will be done through Porter’s five force analysis and PESTEL analysis. Porters five force analysis Industry rivalry: There are several applications for restaurant can be found in the industry. Chow Now, Tabbed out, Dinner connection, Uncorked, Go Pago and Belly have already good presence and popularity in the market. As a result a good the customer base has also been created by these brands. However the users of these applications are mainly the youths who always had an urge to try something new. So in the starting it may go slow, but with the help of the unique applications, it can easily grab the market. Bargaining power of consumers: Most of the customers are the smart phone users. Eventually they can consider as tech savvy and financially well sound. The numbers of smart phone users are increasing as different mobile companies are started launching the ir own product. It will help â€Å"Easy food† to grab the customers. Bargaining power of suppliers: Here, the suppliers are considered as the software engineers. Uniqueness of the application will make it more appealing to the consumers. Deep knowledge over the subject and the enthusiasm to innovate something new will make the application stand among the competitors. Moreover it is not about onetime expenses the site needs continuous up gradation. Threats of substitutes:

Saudi Women Essay Example | Topics and Well Written Essays - 750 words

Saudi Women - Essay Example The newspaper knows the female psychology very well. Women usually are interested more in hearing praising words from others especially from the male community. Even an agitated woman may calm down while somebody praises her beauty or appearance. The newspaper uses this technique very well to settle the growing tensions among Saudi women. â€Å"A pampered life is impossible for Saudi women unless they stop working, cooking, doing errands, carrying out chores outside the home, contributing financially and making the lives of Saudi men more comfortable† (Almansour). Saudi’s social systems are trying to tie down the females within the boundaries of their home. Saudi laws, customs and religious beliefs are one sided; helping only the male community. CNN has reported an incident from Saudi recently. Samar Badawi, a 30-year-old mother of one, forced to spend seven months in jail for disobeying her father. She was physically abused by her father from the age of 14 after her mo ther died of cancer. She forced to leave her house because of the tortures from her father. However, of Saudi Arabia's guardianship laws, force women to gain permission from their father, husband or even adult son for many daily activities. As a result of that she forced to spend seven months in jail after her father brought a "disobedience" case against her and she refused to return to his home. Her father even refused to conduct her marriage which forced her to change her guardianship from father to her uncle (Maktabi & Elwazer). From this incident, it is evident that Saudi women are not getting safe shelter even under their fathers. Saudi fathers treat their female children differently. They see female children as... â€Å"A pampered life is impossible for Saudi women unless they stop working, cooking, doing errands, carrying out chores outside the home, contributing financially and making the lives of Saudi men more comfortable† (Almansour). Saudi’s social systems are trying to tie down the females within the boundaries of their home. Saudi laws, customs, and religious beliefs are one sided; helping only the male community. CNN has reported an incident from Saudi recently. Samar Badawi, a 30-year-old mother of one, forced to spend seven months in jail for disobeying her father. She was physically abused by her father from the age of 14 after her mother died of cancer. She forced to leave her house because of the tortures from her father. However, of Saudi Arabia's guardianship laws, force women to gain permission from their father, husband or even adult son for many daily activities. As a result of that, she forced to spend seven months in jail after her father brought a "disobedie nce" case against her and she refused to return to his home. Her father even refused to conduct her marriage which forced her to change her guardianship from father to her uncle(Maktabi&Elwazer). From this incident, it is evident that Saudi women are not getting safe shelter even under their fathers. Saudi fathers treat their female children differently. They see female children as a burden and male children as an asset. Under such circumstances, The Arabic newspapers argument about the pampered life of Saudi women seems to be totally wrong.